roughly 35%, and Non-seasonal 65% of the annual market.
6. Consumers say they typically burn candles for just under 3 hours. 9 out of 10 candle users say they use candles to make a room feel comfortable and cozy.
7. Candle users say they most frequently burn candles in the living room (42%), by the kitchen (18%), and the bedroom (13%).
8. Candle purchasers view candles as an appropriate gift for the holidays (76%), house-warming gifts (74%), a hostess/dinner party gift (66%) a thank you gift (61%), adult birthday gift (58%).
9. US retail sales of candles are estimated at approximately $2 billion annually, excluding the sales of candle accessories.
10. There are more than 350 commercial, religious and institutional manufacturers of candles in the United States, as well as scores of small craft producers for local, non-commercial use.
11. Candles are
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