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The Craziest Internet Business Idea in History
by Mark Joyner, CEO, Aesop.com
So, you've got a great Internet business idea. Yeah, I'm talking to you. You know
who you are. You have this great idea that you love to brag about. You tell all of
your friends how it's going to make you a millionaire.
And to you, oh great generator of ideas, I say:
So what!
I know (literally) hundreds of people that come up with million dollar ideas on a
daily basis. I can count on my hands, however, the number of those people that
have actually achieved a respectable level of success with those ideas.
What about you? Are you sitting there feeling good about yourself with that great
idea of yours or are you actually doing something about it?
Now, before you answer that question, be honest with yourself about what you
want. Some people, it seems, are satisfied just having people pat them on the back
for having such a great idea.
What about you? Is the pat on the back enough? If so, stop reading right now. I'm
just going to waste your time if that is the case.
However, if you're one of the elite few that genuinely has what it takes to turn that
idea into money, read on.
--- Point of No Return Starts Here ---
Still with me?
OK, then. Let's get started.
1. Pick one idea.
Decide right now that you want to turn this idea into money and try not to get
bogged down in other ideas.
You're going to come up with hundreds of other ideas before you see this one to
completion. Resist the temptation to treat all of them equally. You will be tempted to
pursue every single idea you have. This is the kiss of death. You need to narrow
your focus. That's the key to success.
2. Stop rationalizing.
Somewhere along the way you're going to say to yourself: "This idea isn't working,
because it's not the best idea. I should have picked another."
Rubbish! This is the lazy part of your mind trying to give you an excuse for
quitting.
Don't quit. You don't know that the "other idea" is better. You *can't* know this.
Drive on.
3. It's the marketing, stupid.
You should spend more of your time marketing than on any other task. In the
course of running your business, it's easy to get caught up in a million idiotic
things.
For example: "Which color paint do you think would look best in the ladies room?
Pink or mauve?"
Who cares! Make little decisions quickly, or pass them to someone else.
If you are not spending 90% of your working day on marketing, something is
wrong.
Fix it!
Now, you can say to yourself: "Of course he's right - I don't need Mark Joyner to
tell me all these things" and then forget everything I've said.
Or...
Or, you can get started right now. I think you know which path leads to wealth and
success. The question is, do you really want it?
Mark Joyner is widely recognized as one of the top Internet Marketing experts in
the world. His latest product, the Promote-Ivator, is an amazing little app that will
give your Internet business a much needed kick in the tail.
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